Person Detail

Andreas Herrmann

Andreas Herrmann

Andreas Herrmann

Prof. Dr.

Full Professor of Marketing

IMO-HSG
Büro 32-202
Bahnhofstrasse 8
9000 St. Gallen
Fields of research

Management with particular focus on Research Methods

Market-Oriented Product Design and Pricing

Further fields of research

Behavioural Economics

Brand Management

Multivariate Procedures

Additional Information

Sekretariat: Brigitte Koller, Tel. 071 224 21 31

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